Thursday, 31 January 2013
Tuesday, 29 January 2013
Pre-production
To begin with our group got an A3 sized piece of paper and we collected our thoughts and put them down on paper in order to get a clearer picture of what we want to do. We collected all the relevant information we needed such as deadlines, technical resources, budget, market research data, etc. so that we now know what we need to focus on and what further information we need to gather.
Our idea for the Lynx 'Attract for Her' advert we want to create:
To begin with there is going to be a male character getting ready to go out and using a deodarant. Then once out he walks into a bar/club were there are a number of attractive females. The female characters then all turn to watch the male character walk in and then proceed to get up and go over to him. As they all reach him the camera cuts to a female out of shot in the background who then sprays Lynx 'Attract for Her' on herself. The female characters then all go over to the singular female character. They then all walk out as a group, as they pass by the male character they push him aside and the singular female character then leaves the Lynx can next to him and then continues to walk out with the others. The male character then looks at the Lynx can, picks it up, sniffs it and tries it for himself. Then the camera focus is pulled so that the picture is blurred, then the Lynx 'Attract for Her' can image along with a slogan come up on screen. This advertisement will primarily be aimed at young women between the age of 15 and 25, the secondary audience will just be all women in general.
Identification of overt/hidden message
We hope to widen and create a new target audience for the Lynx brand by opening the market to young females as well as young men. We hope to show that the female fragrence can bejust as successful as the male fragrence, if we succeed it will show that our target audience is open to a new Lynx brand identity and will prove that there is an untapped part of the market that Lynx could take advantage either sometime soon or in the future.
Style
Our advertisement is going to be humorous and also use sex appeal in order to sell the product.
Relevance to audience
Our advert will specifically target our audience by using sex appeal in order to gain their attention and create a disire within them to purchase the product. The humorous part of the advertisment will also make the product more appealing to the target audience, as most young people of both genders enjoy humorous content, this will make are advertisement appealing and relateable to our target audience.
Wednesday, 16 January 2013
Friday, 11 January 2013
DepicT Video Textual Analysis
Camera Use
The first shot in our DepicT video is an eastablishing shot, which we used to show that the main character is sitting alone in his room looking nervous. The camera movenment and angle also help to establish the character's mood, the camera is hand held which makes the shot slightly shakey and unstable as it moves and crabs across to the character's position on the end of the bed, this shakey and unstable movenment symbolises the character's emotional state showing that he is perhaps also shakey and unstable at this particular moment in time. Adding to that the angle of the camera places the character in the bottom two thirds of the shot in relation to the 'rule of thirds', this shows the viewer that the character is in a position of weakness, this backs up and accentuates the character's emotion as shown by the movenment of the camera and the character himself by his movenment and body language.
We used a hand held camera for the majority of our shots for a few different reasons, one of the reasons was we felt that it would match the overall mood of our video and add a closer more personal feel to the whole production, making it easier to relate to the main character in the short 90 second limit given. One of the other main factors we had to take into account was that a lot of the scenes were shot in places that had a lack of space and was rather compact, therefore the tripod setup for the camera may have got in the way and obstructed a particular shot or the limitations of using the tripod for a particular shot would have interfered with the storyboard plans we had already drawn up and were very keen on sticking to and using. A good example of the limitation of space for camera equipment can be seen in the image above on the left or in the actual DepicT video we created in the sequence of shots filmed in the alleyway, the confined and limited space within the alleyway for the actors and the film crew forced us into a position where there was no other choice than to film it with a hand held camera, although that had been our original idea when storyboarding anyway so this didn't present to much of a dilema on this particular production.
I think my favourite shot in our DepicT video has got to be the one when the main character leaves through the back door, as the camera pans with him and up to the point he walks off screen you can see the mother in the window as it then dissolves into the next shot. I like this one particular shot, because the movement of the camera follows the character in the foreground and then stops as he exits the scene leaving us with an almost still image of the concerned mother in the background. I feel this is a very effective technique, as it creates a certain amount of tension and adds an air of mystery to the situation; it also makes the audience ask themselves questions like 'where is he going?', 'what is he doing?' and 'If the mother is concerned, is this an unusuall and suspicious event?'. You can take all of this from just that one eight second shot, it creates tension, suspense, develops the story and grabs the audiences attention by getting them to ask questions. I feel it is one of the most effective and more prominent shots of our DepicT production.
The first shot in our DepicT video is an eastablishing shot, which we used to show that the main character is sitting alone in his room looking nervous. The camera movenment and angle also help to establish the character's mood, the camera is hand held which makes the shot slightly shakey and unstable as it moves and crabs across to the character's position on the end of the bed, this shakey and unstable movenment symbolises the character's emotional state showing that he is perhaps also shakey and unstable at this particular moment in time. Adding to that the angle of the camera places the character in the bottom two thirds of the shot in relation to the 'rule of thirds', this shows the viewer that the character is in a position of weakness, this backs up and accentuates the character's emotion as shown by the movenment of the camera and the character himself by his movenment and body language.We used a hand held camera for the majority of our shots for a few different reasons, one of the reasons was we felt that it would match the overall mood of our video and add a closer more personal feel to the whole production, making it easier to relate to the main character in the short 90 second limit given. One of the other main factors we had to take into account was that a lot of the scenes were shot in places that had a lack of space and was rather compact, therefore the tripod setup for the camera may have got in the way and obstructed a particular shot or the limitations of using the tripod for a particular shot would have interfered with the storyboard plans we had already drawn up and were very keen on sticking to and using. A good example of the limitation of space for camera equipment can be seen in the image above on the left or in the actual DepicT video we created in the sequence of shots filmed in the alleyway, the confined and limited space within the alleyway for the actors and the film crew forced us into a position where there was no other choice than to film it with a hand held camera, although that had been our original idea when storyboarding anyway so this didn't present to much of a dilema on this particular production.I think my favourite shot in our DepicT video has got to be the one when the main character leaves through the back door, as the camera pans with him and up to the point he walks off screen you can see the mother in the window as it then dissolves into the next shot. I like this one particular shot, because the movement of the camera follows the character in the foreground and then stops as he exits the scene leaving us with an almost still image of the concerned mother in the background. I feel this is a very effective technique, as it creates a certain amount of tension and adds an air of mystery to the situation; it also makes the audience ask themselves questions like 'where is he going?', 'what is he doing?' and 'If the mother is concerned, is this an unusuall and suspicious event?'. You can take all of this from just that one eight second shot, it creates tension, suspense, develops the story and grabs the audiences attention by getting them to ask questions. I feel it is one of the most effective and more prominent shots of our DepicT production.
Editing
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